In an internet minute

By | May 2nd, 2017|Being Social, Featured, Uncategorized, World Wild Web|

Updated September 21, 2017I often use DOMO's infographics when I teach to illustrate the magnitude of activity captured in a single minute online. For a new social media student, taking these stats in sure sets the tone for our work together. Think about it...one minute. It's flabbergasting to say the least.I've listed Domo's previous years' [...]

Facebook Reactions, an opportunity to start a conversation and find your best clients

By | March 3rd, 2016|Facebook, Social Marketing Strategy|

What's the point of all those sad and angry faces? You can uncover a deeper understanding of your audience. It's quite difficult to take the hundreds of possible human emotions and summarize them into a “like” — alas this has been our dilemma on Facebook. There is no doubt that the “like” button serves a purpose [...]

Newsjacking #TheDress

By | March 8th, 2015|Social Marketing Strategy|

Newsjacking by definition, is the creative ability to insert your idea, message, pitch or value proposition into a current and trending news story. Just recently, #TheDress overtook the internet pulling friends and families apart as they sat in 3 very distinct camps on the true colours of the dress. Hashtags #WhiteandGold #BlackandBlue and #BlueandGold were all [...]

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