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Facebook Reactions, an opportunity to start a conversation and find your best clients

By | March 3rd, 2016|Facebook, Social Marketing Strategy|

What's the point of all those sad and angry faces? You can uncover a deeper understanding of your audience. It's quite difficult to take the hundreds of possible human emotions and summarize them into a “like” — alas this has been our dilemma on Facebook. There is no doubt that the “like” button serves a purpose [...]

Newsjacking #TheDress

By | March 8th, 2015|Social Marketing Strategy|

Newsjacking by definition, is the creative ability to insert your idea, message, pitch or value proposition into a current and trending news story. Just recently, #TheDress overtook the internet pulling friends and families apart as they sat in 3 very distinct camps on the true colours of the dress. Hashtags #WhiteandGold #BlackandBlue and #BlueandGold were all [...]

Cuddle Up To Me

By | November 20th, 2014|Being Social, World Wild Web|

Photo of Samantha Hess courtesy of Cuddle Up To Me website Samantha Hess and her Cuddle Up to Me business WINS THE INTERNET TODAY! All day, no doubt about it. Cuddle time? Now that's a NICHE business. Ms. Hess has identified a need and has created a solution based on making people feel worthy [...]

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