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Facebook Reactions, an opportunity to start a conversation and find your best clients

By | March 3rd, 2016|Facebook, Social Marketing Strategy|

What's the point of all those sad and angry faces? You can uncover a deeper understanding of your audience. It's quite difficult to take the hundreds of possible human emotions and summarize them into a “like” — alas this has been our dilemma on Facebook. There is no doubt that the “like” button serves a purpose [...]

Newsjacking #TheDress

By | March 8th, 2015|Social Marketing Strategy|

Newsjacking by definition, is the creative ability to insert your idea, message, pitch or value proposition into a current and trending news story. Just recently, #TheDress overtook the internet pulling friends and families apart as they sat in 3 very distinct camps on the true colours of the dress. Hashtags #WhiteandGold #BlackandBlue and #BlueandGold were all [...]

Cuddle Up To Me

By | November 20th, 2014|Being Social, World Wild Web|

Photo of Samantha Hess courtesy of Cuddle Up To Me website http://www.cuddleuptome.com Samantha Hess and her Cuddle Up to Me business WINS THE INTERNET TODAY! All day, no doubt about it. Cuddle time? Now that's a NICHE business. Ms. Hess has identified a need and has created a solution based on making people feel worthy [...]

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